MARKETING MANAGEMENT A STRATEGIC APPROACH WITH A GLOBAL ORIENTATION

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Bibliographic Details
Main Authors:	Boyd, Harper W (Author), Walker, Orville C. (Author), Larreche, Jean-Claude (Author)
Format:	Book
Language:	English
Published:	Irwin Chicago 1995
Edition:	SECOND EDITION
Series:	The Irwin series in marketing
Subjects:	Marketing > Management
Online Access:	Click Here to View Status and Holdings.
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Marketing management a strategic approach with a global orientation by Boyd, Harper W

Published 1998

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