MARKETING MANAGEMENT A STRATEGIC APPROACH WITH A GLOBAL ORIENTATION

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Bibliographic Details
Main Authors:	Boyd, Harper W (Author), Walker, Orville C. (Author), Larreche, Jean-Claude (Author)
Format:	Book
Language:	English
Published:	Irwin Chicago 1995
Edition:	SECOND EDITION
Series:	The Irwin series in marketing
Subjects:	Marketing > Management
Online Access:	Click Here to View Status and Holdings.
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090	0	0	\|a HF5415.13 \|b .B669 1995
100	1	#	\|a Boyd, Harper W \|e author
245	1	0	\|a MARKETING MANAGEMENT \|b A STRATEGIC APPROACH WITH A GLOBAL ORIENTATION \|c HARPER W. BOYD, JR., ORVILLE C. WALKER, JR., JEAN-CLAUDE LARRECHE
250	#	#	\|a SECOND EDITION
264	#	1	\|a Irwin \|b Chicago \|c 1995
264	#	4	\|c ©1990, 1995
300	#	#	\|a xvi, 555 pages \|b illustrations \|c 26 cm
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490	0	#	\|a The Irwin series in marketing
504	#	#	\|a Includes bibliographical references and indexes.
650	#	#	\|a Marketing \|x Management
700	1	#	\|a Walker, Orville C. \|e author
700	1	#	\|a Larreche, Jean-Claude \|e author
830	#	0	\|a The Irwin series in marketing
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=141466
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