MARKETING MANAGEMENT A STRATEGIC APPROACH WITH A GLOBAL ORIENTATION

MARKETING MANAGEMENT A STRATEGIC APPROACH WITH A GLOBAL ORIENTATION

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Bibliographic Details
Main Authors: Boyd, Harper W (Author), Walker, Orville C. (Author), Larreche, Jean-Claude (Author)
Format: Book
Language:English
Published: Irwin Chicago 1995
Edition:SECOND EDITION
Series:The Irwin series in marketing
Subjects:
Marketing > Management
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xvi, 555 pages illustrations 26 cm
Bibliography:Includes bibliographical references and indexes.
ISBN:0256125767
9780256125764

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