Hospitality and Travel Marketing
Comprehensive and up-to-date coverage of marketing theory and techniques for the hospitality industry. Beginning with the basic principles of marketing, the text advances through clear, step-by-step instructions for developing, implementing and evaluating a hospitality industry marketing plan to ach...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Albany, N.Y.
Delmar Publishers
©1996
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| Edition: | 2nd ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Hospitality and travel marketing