Hospitality and Travel Marketing

Hospitality and Travel Marketing

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Comprehensive and up-to-date coverage of marketing theory and techniques for the hospitality industry. Beginning with the basic principles of marketing, the text advances through clear, step-by-step instructions for developing, implementing and evaluating a hospitality industry marketing plan to ach...

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Bibliographic Details
Main Author: Morrison, Alastair M (Author)
Format: Book
Language:English
Published: Albany, N.Y. Delmar Publishers ©1996
Edition:2nd ed
Subjects:
Hospitality industry > Marketing
Tourism > Marketing
Online Access:Click Here to View Status and Holdings.
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