Creative strategy in advertising

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Bibliographic Details
Main Author:	Jewler, A. Jerome
Format:	Book
Published:	Belmont Wadsworth Pub. Co. 1995
Edition:	5th ed
Series:	Wadsworth series in journalism and mass communications
Subjects:	Advertising layout and typography Advertising copy
Online Access:	Click Here to View Status and Holdings.
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090	0	0	\|a HF5825 \|b .J46 1995
100	1	#	\|a Jewler, A. Jerome
245	1	1	\|a Creative strategy in advertising \|c A. Jerome Jewler
250	#	#	\|a 5th ed
260	#	#	\|a Belmont \|b Wadsworth Pub. Co. \|c 1995
300	#	#	\|a xiv, 389 p. \|b ill. \|c 26 cm
490	1	#	\|a Wadsworth series in journalism and mass communications
504	#	#	\|a Includes bibliographical references (p. 382-383) and index
650	#	0	\|a Advertising layout and typography
650	#	0	\|a Advertising copy
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=141443
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