Creative strategy in advertising
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| Main Author: | |
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| Format: | Book |
| Published: |
Belmont
Wadsworth Pub. Co.
1995
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| Edition: | 5th ed |
| Series: | Wadsworth series in journalism and mass communications
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xiv, 389 p. ill. 26 cm |
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| Bibliography: | Includes bibliographical references (p. 382-383) and index |
| ISBN: | 0534252605 |
Creative strategy in advertising