Advertising and marketing to the new majority

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Bibliographic Details
Main Author:	Woods, Gail Baker
Format:	Book
Published:	Belmont, Calif. Wadsworth Pub. Co. 1995
Subjects:	Marketing > United States Advertising > United States Advertising > Case studies > United States Marketing > Case studies > United States Minority consumers > Case studies > United States Ethnic groups > United States
Online Access:	Click Here to View Status and Holdings.
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001	wils-140739
020	#	#	\|a 0534241921
090	0	0	\|a HF5813.U6 \|b W635 1995
100	1	#	\|a Woods, Gail Baker
245	1	0	\|a Advertising and marketing to the new majority \|c Gail Baker Woods
260	#	#	\|a Belmont, Calif. \|b Wadsworth Pub. Co. \|c 1995
300	#	#	\|a x, 182 p. \|b ill. \|c 24 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Marketing \|z United States
650	#	0	\|a Advertising \|z United States
650	#	0	\|a Advertising \|v Case studies \|z United States
650	#	0	\|a Marketing \|x Case studies \|z United States
650	#	0	\|a Minority consumers \|v Case studies \|z United States
650	#	0	\|a Ethnic groups \|z United States
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=140739
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam