Advertising and marketing to the new majority

Advertising and marketing to the new majority

Saved in:
Bibliographic Details
Main Author: Woods, Gail Baker
Format: Book
Published: Belmont, Calif. Wadsworth Pub. Co. 1995
Subjects:
Marketing > United States
Advertising > United States
Advertising > Case studies > United States
Marketing > Case studies > United States
Minority consumers > Case studies > United States
Ethnic groups > United States
Online Access:Click Here to View Status and Holdings.
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Physical Description:x, 182 p. ill. 24 cm
Bibliography:Includes bibliographical references and index
ISBN:0534241921

Similar Items