How to get the best advertising from your egency the guide to quickly building a product team
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| Main Author: | |
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| Format: | Book |
| Published: |
Illinois
Irwin
1994
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| Edition: | 3rd ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Includes index |
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| Physical Description: | xiv, 201 p. ill. 23 cm |
| ISBN: | 078630264X |
How to get the best advertising from your agency how it works, how to work with it-- a management primer for advertisers