Strategic marketing

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Bibliographic Details
Main Author:	Cravens, David W.
Format:	Book
Published:	Burr Ridge, Ill. Irwin 1994
Edition:	4th ed
Series:	The Irwin series in marketing
Subjects:	Marketing > Case studies > Management Marketing > Decision making
Online Access:	Click Here to View Status and Holdings.
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100	1	#	\|a Cravens, David W.
245	1	0	\|a Strategic marketing \|c David W. Cravens
250	#	#	\|a 4th ed
260	#	#	\|a Burr Ridge, Ill. \|b Irwin \|c 1994
300	#	#	\|a xxxi, 115 p. \|b ill. (some col.) \|c 25 cm
490	1	#	\|a The Irwin series in marketing
504	#	#	\|a Includes bibliographical references and indexes
650	#	0	\|a Marketing \|v Case studies \|x Management
650	#	0	\|a Marketing \|x Decision making
650	#	0	\|a Marketing \|v Case studies \|x Management
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=140009
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