Strategic marketing management planning, implementation and control

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Bibliographic Details
Main Author:	Wilson, Richard M. S.
Corporate Author:	Chartered Institute of Marketing
Other Authors:	Pearson, David J., Gilligan, Colin
Format:	Book
Published:	Oxford Butterworth-Heinemann 1992
Online Access:	Click Here to View Status and Holdings.
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090	0	0	\|a HF5415.13 \|b .W547 1992
100	1	#	\|a Wilson, Richard M. S.
245	1	0	\|a Strategic marketing management \|b planning, implementation and control \|c by Richard M. S. Wilson and Colin Gilligan with David J. Pearson
260	#	#	\|a Oxford \|b Butterworth-Heinemann \|c 1992
300	#	#	\|a ix, 644 p. \|b ill. \|c 24 cm
700	1	#	\|a Pearson, David J.
700	#	#	\|a Gilligan, Colin
710	1	#	\|a Chartered Institute of Marketing
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=139989
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