Strategic marketing management planning, implementation and control
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| Other Authors: | , |
| Format: | Book |
| Published: |
Oxford
Butterworth-Heinemann
1992
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| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | ix, 644 p. ill. 24 cm |
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| ISBN: | 0750603291 |
Strategic marketing management planning, implementation, and control