Women's market handbook understanding and reaching today's most powerful consumer group

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Bibliographic Details
Main Author:	Nelson, Carol 1953-
Format:	Book
Published:	Detroit Gale Research 1994
Subjects:	Marketing Advertising Women consumers
Online Access:	Click Here to View Status and Holdings.
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020	#	#	\|a 0810391392
090	0	0	\|a HF5415 \|b .N3495 1994
100	1	#	\|a Nelson, Carol \|c 1953-
245	1	1	\|a Women's market handbook \|b understanding and reaching today's most powerful consumer group \|c Carol Nelson \|f guest foreword by Frances Lear
260	#	#	\|a Detroit \|b Gale Research \|c 1994
300	#	#	\|a xvi, 366 p. \|b ill. \|c 25 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Marketing
650	#	0	\|a Advertising
650	#	0	\|a Women consumers
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=139837
964	#	#	\|c BOK \|d 01
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