Marketing research the right way
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| Format: | Book |
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| Published: |
Boston, MA
Harvard Business School Press
1991
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| Series: | Harvard business review paperback
no. 90061 |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Articles reprinted from Harvard Business Review |
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| Bibliography: | Includes bibliographical references |
| ISBN: | 0875842763 |
MARKETING RESEARCH An Applied Orientation