Environmental marketing management meating the green challenge
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| Format: | Book |
| Published: |
London
Pitman Publishing
1995
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | 309 p. 27 cm |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0273602799 |
The environmental marketing imperative strategies for transforming environmental commitment into a competitive advantage