International and global marketing concepts and cases

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Bibliographic Details
Other Authors:	Graham, John L, Meloan, Taylor W
Format:	Book
Published:	Chicago Irwin 1995
Subjects:	Export marketing Export marketing > Case studies
Online Access:	Click Here to View Status and Holdings.
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020	#	#	\|a 0256157235
090	0	0	\|a HF1416 \|b .I54 1995
245	0	0	\|a International and global marketing \|b concepts and cases \|c [edited by] Taylor W. Meloan, John L. Graham
260	#	#	\|a Chicago \|b Irwin \|c 1995
300	#	#	\|a xiii, 640 p. \|b ill. \|c 23 cm
504	#	#	\|a Includes bibliographies
526	8	#	\|a MKT \|b BM774 \|5 BM
526	#	#	\|a Global Marketing Management \|b Master of Business Economics \|5 Faculty of Business Management
650	#	0	\|a Export marketing
650	#	0	\|a Export marketing \|v Case studies
700	1	#	\|a Graham, John L
700	#	#	\|a Meloan, Taylor W
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=139606
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
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