International and global marketing concepts and cases
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| Other Authors: | , |
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| Format: | Book |
| Published: |
Chicago
Irwin
1995
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xiii, 640 p. ill. 23 cm |
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| Bibliography: | Includes bibliographies |
| ISBN: | 0256157235 |
International and global marketing concepts and cases