Profitable product management
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| Main Author: | |
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| Format: | Book |
| Published: |
Oxford, England
Butterworth-Heinemann
1995
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| Series: | The marketing series. Professional development
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | 254 p. 24 cm |
|---|---|
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0750618884 |
How to create profitable new products from mission to market