Marketing strategies new approaches, new techniques

Saved in:

Bibliographic Details
Other Authors:	McDonald, Malcolm H. B. 1938-
Format:	Book
Published:	Oxford Pergamon 1995
Edition:	1st ed
Series:	The best of long range planning
Subjects:	Marketing research Marketing
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!

MARC


LEADER	00000n a2200000 a 4501
001	wils-138910
020	#	#	\|a 0080425720
090	0	0	\|a HF5415.2 \|b .M3587 1995
245	1	1	\|a Marketing strategies \|b new approaches, new techniques \|c edited by Malcolm McDonald
250	#	#	\|a 1st ed
260	#	#	\|a Oxford \|b Pergamon \|c 1995
300	#	#	\|a xiv, 278 p. \|b ill. \|c 24 cm
490	1	#	\|a The best of long range planning
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Marketing research
650	#	0	\|a Marketing
700	1	#	\|a McDonald, Malcolm H. B. \|c 1938-
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=138910
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
998	#	#	\|a 00250##a002.5.2\|\|00260##a002.8.2\|\|00260##b002.8.4\|\|00260##c002.7.6\|\|00300##a003.4.1\|\|00300##b003.6.1\|\|00300##c003.5.1\|\|