Marketing strategies new approaches, new techniques

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Bibliographic Details
Other Authors: McDonald, Malcolm H. B. 1938-
Format: Unknown
Published: Oxford Pergamon 1995
Edition:1st ed
Series:The best of long range planning
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Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xiv, 278 p. ill. 24 cm
Bibliography:Includes bibliographical references and index
ISBN:0080425720