Marketing strategies new approaches, new techniques
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Other Authors: | |
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Format: | Unknown |
Published: |
Oxford
Pergamon
1995
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Edition: | 1st ed |
Series: | The best of long range planning
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Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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Physical Description: | xiv, 278 p. ill. 24 cm |
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Bibliography: | Includes bibliographical references and index |
ISBN: | 0080425720 |