Principles of marketing a global perspective

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Bibliographic Details
Main Author:	Semenik, Richard J
Other Authors:	Bamossy, Gary J. 1949-
Format:	Unknown
Published:	Cincinnati, Ohio South-Western College Publishing 1995
Edition:	2nd ed
Subjects:	Marketing > Management
Online Access:	Click Here to View Status and Holdings.
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001	wils-138906
020	#	#	\|a 0538839139
090	0	0	\|a HF5415.13 \|b .S437 1995
100	1	#	\|a Semenik, Richard J
245	1	1	\|a Principles of marketing \|b a global perspective \|c Richard J. Semenik, Gary J. Bamossy
250	#	#	\|a 2nd ed
260	#	#	\|a Cincinnati, Ohio \|b South-Western College Publishing \|c 1995
300	#	#	\|a xxii, 682 p. \|b ill. (some col.), col. maps \|c 26 cm
500	#	#	\|a Maps on lining papers
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Marketing \|x Management
700	1	#	\|a Bamossy, Gary J. \|c 1949-
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=138906
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
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