Principles of marketing a global perspective
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Published: |
Cincinnati, Ohio
South-Western College Publishing
1995
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| Edition: | 2nd ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Maps on lining papers |
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| Physical Description: | xxii, 682 p. ill. (some col.), col. maps 26 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0538839139 |
PRINCIPLES OF MARKETING A GLOBAL PERSPECTIVE