MARKETING CONTEMPORARY CONCEPTS AND PRACTICES

Marketing: Contemporary Concepts and Practices, Sixth Edition, introduces you to the exciting and rewarding field of marketing. It gives you an understanding of fundamental marketing concepts and their application by business and nonbusiness organizations.

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Bibliographic Details
Main Authors:	Schoell, William F. (Author), Guiltinan, Joseph P (Author)
Format:	Book
Language:	English
Published:	Englewood Cliffs, N.J. Prentice Hall 1995 1995 ©1995
Edition:	SIXTH EDITION
Subjects:	Marketing
Online Access:	Click Here to View Status and Holdings.
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