MARKETING CONTEMPORARY CONCEPTS AND PRACTICES
Marketing: Contemporary Concepts and Practices, Sixth Edition, introduces you to the exciting and rewarding field of marketing. It gives you an understanding of fundamental marketing concepts and their application by business and nonbusiness organizations.
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Englewood Cliffs, N.J.
Prentice Hall
1995
1995 ©1995 |
| Edition: | SIXTH EDITION |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 008 | 220929t19951995NJU ag# ##001 ##eng#D | ||
| 020 | # | # | |a 0205156029 (hardback) |
| 020 | # | # | |a 9780205156023 |
| 040 | # | # | |a DLC |d UiTM |e rda |
| 090 | 0 | 0 | |a HF5415 |b .S357 1995 |
| 100 | 1 | # | |a Schoell, William F. |e author |
| 245 | 1 | 1 | |a MARKETING |b CONTEMPORARY CONCEPTS AND PRACTICES |c William F. Schoell, Joseph P. Guiltinan |
| 250 | # | # | |a SIXTH EDITION |
| 260 | # | # | |c 1995 |
| 264 | # | 1 | |a Englewood Cliffs, N.J. |b Prentice Hall |c 1995 |
| 264 | # | 1 | |c ©1995 |
| 300 | # | # | |a xxvii, 762 pages |b color illustration |c 29 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references (p. 721-734) and indexes |
| 520 | # | # | |a Marketing: Contemporary Concepts and Practices, Sixth Edition, introduces you to the exciting and rewarding field of marketing. It gives you an understanding of fundamental marketing concepts and their application by business and nonbusiness organizations. |
| 650 | # | 0 | |a Marketing |
| 700 | 1 | # | |a Guiltinan, Joseph P |e author |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=138821 |
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MARKETING CONTEMPORARY CONCEPTS and PRACTICES