MaRKETING PRINCIPLES & PERSPECTIVES

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Bibliographic Details
Main Authors:	Bearden, William O. 1945- (Author), Ingram, Thomas N. (Author), LaForge, Raymond W. (Author)
Format:	Book
Language:	English
Published:	Chicago IRWIN 1995
Series:	The Irwin series in marketing
Subjects:	Marketing > United States
Online Access:	Click Here to View Status and Holdings.
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MARC


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008	231211t1995 XXU a## ##001 ##eng#D
020	#	#	\|a 025611319X (hardback)
020	#	#	\|a 9780256113198 (hardback)
040	#	#	\|a DLC \|d UiTM \|e rda
041	0	#	\|a eng
090	0	0	\|a HF5415.1 \|b .B4155 1995
100	1	#	\|a Bearden, William O. \|c 1945- \|e author
245	1	1	\|a MaRKETING \|b PRINCIPLES & PERSPECTIVES \|c WILLIAM O. BEARDEN, THOMAS N. INGRAM and RAYMOND W. LAFORGE
246	0	#	\|a PRINCIPLES AND PERSPECTIVES
264	#	1	\|a Chicago \|b IRWIN \|c 1995
264	#	4	\|c ©1995
300	#	#	\|a xlviii, 631 pages \|b colour illustrations, colour map \|c 29 cm
336	#	#	\|a text \|2 rdacontent
337	#	#	\|a unmediated \|2 rdamedia
338	#	#	\|a volume \|2 rdacarrier
490	1	#	\|a The Irwin series in marketing
500	#	#	\|a Includes index
650	#	0	\|a Marketing \|z United States
700	1	#	\|a Ingram, Thomas N. \|e author
700	1	#	\|a LaForge, Raymond W. \|e author
745	#	#	\|a Marketing : principles and perspectives
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=138790
964	#	#	\|c BOK \|d 01