MaRKETING PRINCIPLES & PERSPECTIVES

MaRKETING PRINCIPLES & PERSPECTIVES

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Bibliographic Details
Main Authors: Bearden, William O. 1945- (Author), Ingram, Thomas N. (Author), LaForge, Raymond W. (Author)
Format: Book
Language:English
Published: Chicago IRWIN 1995
Series:The Irwin series in marketing
Subjects:
Marketing > United States
Online Access:Click Here to View Status and Holdings.
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Description
Item Description:Includes index
Physical Description:xlviii, 631 pages colour illustrations, colour map 29 cm
ISBN:025611319X (hardback)
9780256113198 (hardback)

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