Theory and simulation of market-focused management

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Bibliographic Details
Main Author:	Grover, Rajiv 1953-
Format:	Book
Published:	Fort Worth, TX Dryden Press 1995
Subjects:	Marketing > Management Customer services > Marketing Customer relations > Marketing
Online Access:	Click Here to View Status and Holdings.
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090	0	0	\|a HF5415.5 \|b .G76 1995
100	1	#	\|a Grover, Rajiv \|c 1953-
245	1	1	\|a Theory and simulation of market-focused management \|c Rajiv Grover
260	#	#	\|a Fort Worth, TX \|b Dryden Press \|c 1995
300	#	#	\|a 1 v. (various pagings) \|b ill. \|c 27 cm
504	#	#	\|a Includes bibliographical references
650	#	0	\|a Marketing \|x Management
650	#	0	\|a Customer services \|x Marketing
650	#	0	\|a Customer relations \|x Marketing
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=138640
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam