Global marketing management

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Bibliographic Details
Main Author: Keegan, Warren J
Format: Book
Published: Englewood Cliffs, NJ Prentice-Hall 1995
Edition:5th ed
Subjects:
Online Access:Click Here to View Status and Holdings.
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001 wils-138486
020 # # |a 0133591344 
090 0 0 |a HF1416  |b .K44 1995 
100 1 # |a Keegan, Warren J 
245 1 0 |a Global marketing management  |c Warren J. Keegan 
250 # # |a 5th ed 
260 # # |a Englewood Cliffs, NJ  |b Prentice-Hall  |c 1995 
300 # # |a xix, 828 p.  |b ill.  |c 24 cm 
504 # # |a Includes bibliographical references and index 
526 0 # |a AGR753  |b AT733  |5 AT 
526 0 # |a International Agricultural Commodity Marketing  |b Master Of Science (Agribusiness)  |5 Faculty of plantation and agrotechnology 
650 # 0 |a Export marketing  |x Management 
650 # 0 |a Export marketing  |v Case studies  |x Management 
040 # # |a Shah Alam 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=138486 
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