MANAGERIAL ECONOMICS ANALYSIS AND STRATEGY
Managerial Economics has evolved out of Microeconomics to provide guidance for business managers who must make decisions in an environment of risk and uncertainty. It integrates into economics a variety of concepts from accounting, finance and marketing, and utlizes concepts and tools from statistic...
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| Main Authors: | , |
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| Format: | Unknown |
| Language: | English |
| Published: |
Englewood Cliffs, N.J.
Prentice-Hall
1992
©1992 |
| Edition: | Fourth Editions |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | Managerial Economics has evolved out of Microeconomics to provide guidance for business managers who must make decisions in an environment of risk and uncertainty. It integrates into economics a variety of concepts from accounting, finance and marketing, and utlizes concepts and tools from statistics, particularly in the estimation of demand and cost schedules. It is thus an interdisciplinary, integrative course in the business curriculum which leads naturally to the study of Competitive Strategy. |
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| Physical Description: | xxix, 655 pages illustrations 25 cm |
| Bibliography: | Includes bibliographical references and indexes |
| ISBN: | 0135544785 |
Managerial economics analysis and strategy van J. Douglas ; with empirical cases by Scott Callan 
MANAGERIAL ECONOMICS Foundations of Business Analysis and Strategy