The name is the game how to name a company or product
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| Format: | Unknown |
| Published: |
Homewood, Ill.
Dow Jones-Irwin
1988
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| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Includes bibliography and index |
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| Physical Description: | xiv, 171 p. ill. 24 cm |
| ISBN: | 1556230699 |
More than a name an introduction to branding 
Branding a practical guide to planning your strategy