Marketing management

The Marketing Management module is a "how to"guide in an area which has been notoriously under -developed in small-scare enterprises.

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Bibliographic Details
Corporate Author:	Malaysian Institute of Management
Format:	Book
Language:	English
Published:	Petaling Jaya, Selangor Darul Ehsan Pelanduk Publications, jointly with Malaysian Institute of Management 1992
Subjects:	Marketing > Management
Online Access:	Click Here to View Status and Holdings.
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