Marketing management
The Marketing Management module is a "how to"guide in an area which has been notoriously under -developed in small-scare enterprises.
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Corporate Author: | |
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Format: | Book |
Language: | English |
Published: |
Petaling Jaya, Selangor Darul Ehsan
Pelanduk Publications, jointly with Malaysian Institute of Management
1992
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Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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Summary: | The Marketing Management module is a "how to"guide in an area which has been notoriously under -developed in small-scare enterprises. |
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Physical Description: | 129 pages illustrations 22 cm |
Bibliography: | Includes bibliographical references |
ISBN: | 9679782034 |