Marketing management

The Marketing Management module is a "how to"guide in an area which has been notoriously under -developed in small-scare enterprises.

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Bibliographic Details
Corporate Author: Malaysian Institute of Management
Format: Book
Language:English
Published: Petaling Jaya, Selangor Darul Ehsan Pelanduk Publications, jointly with Malaysian Institute of Management 1992
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Description
Summary:The Marketing Management module is a "how to"guide in an area which has been notoriously under -developed in small-scare enterprises.
Physical Description:129 pages illustrations 22 cm
Bibliography:Includes bibliographical references
ISBN:9679782034