Marketing strategy
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Oxford
Butterworth-Heinemann
1995
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| Series: | Management readers
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Includes index |
|---|---|
| Physical Description: | viii, 389 pages illustrations 24 cm |
| ISBN: | 0750606622 |
Marketing as Strategy Understanding the CEO's Agenda for Driving Growth and Innovation