The myth makers how advertisers apply the power of classic myths and symbols to create modern day legends

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Bibliographic Details
Main Author:	Randazzo, Sal
Format:	Unknown
Published:	Chicago Probus Publishing 1995
Subjects:	Advertising Marketing
Online Access:	Click Here to View Status and Holdings.
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MARC


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001	wils-137417
020	#	#	\|a 1557388954
090	0	0	\|a HF5415 \|b .R36 1995
100	1	#	\|a Randazzo, Sal
245	1	1	\|a The myth makers \|b how advertisers apply the power of classic myths and symbols to create modern day legends \|c Sal Randazzo
260	#	#	\|a Chicago \|b Probus Publishing \|c 1995
300	#	#	\|a xiii, 289 p. \|b ill. \|c 23 cm
500	#	#	\|a Originally published as: Mythmaking on Madison Avenue. 1993
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Advertising
650	#	0	\|a Marketing
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=137417
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
998	#	#	\|a 00260##a002.8.2\|\|00260##b002.8.4\|\|00260##c002.7.6\|\|00300##a003.4.1\|\|00300##b003.6.1\|\|00300##c003.5.1\|\|00500##a002.17.2\|\|