The myth makers how advertisers apply the power of classic myths and symbols to create modern day legends
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| Format: | Unknown |
| Published: |
Chicago
Probus Publishing
1995
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Originally published as: Mythmaking on Madison Avenue. 1993 |
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| Physical Description: | xiii, 289 p. ill. 23 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 1557388954 |
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