Marketing today successes, failures, and turnarounds

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Bibliographic Details
Main Author:	Clark, John B. 1935-
Format:	Book
Published:	Englewood Cliffs, N.J. Prentice-Hall 1987
Subjects:	Marketing > Case studies > United States Success in business > Case studies > Case studies > United States Business failures > Case studies > Case studies > United States
Online Access:	Click Here to View Status and Holdings.
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001	wils-137172
020	#	#	\|a 0135578442
090	0	0	\|a HF5415.1 \|b .C54 1987
100	1	#	\|a Clark, John B. \|d 1935-
245	1	0	\|a Marketing today \|b successes, failures, and turnarounds \|c John B. Clark
260	#	#	\|a Englewood Cliffs, N.J. \|b Prentice-Hall \|c 1987
300	#	#	\|a xvii, 220 p. \|b ill. \|c 23 cm
504	#	#	\|a Includes bibliographies
650	#	0	\|a Marketing \|x Case studies \|z United States
650	#	0	\|a Success in business \|v Case studies \|x Case studies \|z United States
650	#	0	\|a Business failures \|v Case studies \|x Case studies \|z United States
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=137172
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam