Contemporary marketing

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Bibliographic Details
Main Author:	Boone, Louis E
Other Authors:	Kurtz, David L.
Format:	Book
Published:	Chicago Dryden Press 1989
Edition:	6th ed
Subjects:	Marketing
Online Access:	Click Here to View Status and Holdings.
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MARC


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020	#	#	\|a 003022814X
090	0	0	\|a HF5415 \|b .B53 1989
100	1	#	\|a Boone, Louis E
245	1	1	\|a Contemporary marketing \|c Louis E. Boone, David L. Kurtz
250	#	#	\|a 6th ed
260	#	#	\|a Chicago \|b Dryden Press \|c 1989
300	#	#	\|a xxxix, 700, [57] p. \|b col. ill. \|c 26 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Marketing
700	1	#	\|a Kurtz, David L. \|y joint author
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=137170
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
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