The International marketing digest

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Bibliographic Details
Corporate Author: Chartered Institute of Marketing
Other Authors: McDonald, Malcolm H. B. 1938-, Cavusgil, S. Tamer
Format: Unknown
Published: Oxford [England] Heinemann Professional Pub. 1990
Series:The Marketing series
Subjects:
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:x, 366 p. ill. 24 cm
Bibliography:Includes bibliographical references and index
ISBN:043491293X