International marketing communications
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| Main Author: | |
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| Format: | Book |
| Published: |
Oxford [England]
Butterworth-Heinemann
1993
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| Series: | The Marketing series
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | "Published on behalf of the Chartered Institute of Marketing." |
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| Physical Description: | xiv, 456 p. ill. 24 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0750605529 |
International marketing communications