The new positioning the latest on the world's number 1 business strategy
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Unknown |
| Published: |
New York
McGraw-Hill
1996
|
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag 
Positioning the battle for your mind
How 30 great ads were made from idea to campaign
Measuring Advertising Readership and Results
