The new positioning the latest on the world's number 1 business strategy

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Bibliographic Details
Main Author:	Trout, Jack
Other Authors:	Rivkin, Steve 1947-
Format:	Unknown
Published:	New York McGraw-Hill 1996
Subjects:	Positioning (Advertising)
Online Access:	Click Here to View Status and Holdings.
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MARC


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090	0	0	\|a HF5827.2 \|b .T76 1996
100	1	#	\|a Trout, Jack
245	1	1	\|a The new positioning \|b the latest on the world's number 1 business strategy \|c Jack Trout with Steve Rivkin
260	#	#	\|a New York \|b McGraw-Hill \|c 1996
300	#	#	\|a xi, 173 p. \|c 24 cm
500	#	#	\|a Includes index
650	#	0	\|a Positioning (Advertising)
700	1	#	\|a Rivkin, Steve \|c 1947-
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=137023
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