The responsive public library collection how to develop and market it

The responsive public library collection how to develop and market it

Offers a product analysis approach to collection development, and tells how to make use of marketing principles

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Bibliographic Details
Main Author: Baker, Sharon L (Author)
Format: Book
Language:English
Published: Englewood, Colo. Libraries Unlimited 1993
Subjects:
Libraries and community > United States
Public libraries > Marketing > United States
Public libraries > Collection development > United States
Online Access:Click Here to View Status and Holdings.
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Description
Summary:Offers a product analysis approach to collection development, and tells how to make use of marketing principles
Physical Description:xi, 330 pages illustration 24 cm
Bibliography:Includes bibliographical references (p. 317-321) and index
ISBN:9780872879119

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