Marketing operations
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| Main Author: | |
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| Corporate Author: | |
| Format: | Unknown |
| Published: |
Oxford
Butterworths Heinemann
1995
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| Series: | The marketing series
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Includes index |
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| Physical Description: | 381 p. ill. 30 cm |
| ISBN: | 0750619945 |
The strategic and operational planning of marketing