Strategic marketing management planning, implementation, and control

Strategic marketing management planning, implementation, and control

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Bibliographic Details
Main Author: Wilson, R. M. S
Corporate Author: Chartered Institute of Marketing
Other Authors: Pearson, David J, Gilligan, Colin
Format: Unknown
Published: Cincinnati, Ohio American Music Teacher 1951-
Series:The marketing series
Subjects:
Marketing > Management
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xx, 644 p. ill. 29 cm
Bibliography:Includes bibliographical references (p. 616-634) and index
ISBN:0750617802

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