Public relations writing forms & style
This text covers all aspects of public relations writing with the practical approach that one would expect to find in a trade book, but with the principles and theories interwoven so that students write with understanding and purpose. Topics that are addressed include: writing PR people do and the c...
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Belmont, Calif.
Wadworth Pub. Co.
1995
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| Edition: | Fourth edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 008 | t1995 CAU ag| |#001 #deng#D | ||
| 020 | # | # | |a 9780534255008 |q paperback |
| 040 | # | # | |e rda |
| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a HM263 |b .N493 1995 |
| 100 | 1 | # | |a Newsom, Doug |e author |
| 245 | 1 | 1 | |a Public relations writing |b forms & style |c Doug Newsom, Bob Carrell |
| 250 | # | # | |a Fourth edition |
| 264 | # | 1 | |a Belmont, Calif. |b Wadworth Pub. Co. |c 1995 |
| 300 | # | # | |a xxiv, 504 pages |b illustration |c 23 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references and index |
| 520 | # | # | |a This text covers all aspects of public relations writing with the practical approach that one would expect to find in a trade book, but with the principles and theories interwoven so that students write with understanding and purpose. Topics that are addressed include: writing PR people do and the context in which they do it; writing for small audiences; and writing for the mass media and special audiences. |
| 526 | 0 | # | |a IMA653 |b IM227 |5 IM |
| 526 | 0 | # | |a Promotional Activities in Resource Center |b Bachelor of Science Resource Centre Management |5 Faculty of information management |
| 650 | # | 0 | |a Public relations |
| 650 | # | 0 | |a Persuasion (Psychology) |
| 650 | # | 0 | |a Public relations |x Authorship |
| 700 | 1 | # | |a Carrell, Bob |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=135648 |
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Public relations writing form & style