Public relations writing forms & style
This text covers all aspects of public relations writing with the practical approach that one would expect to find in a trade book, but with the principles and theories interwoven so that students write with understanding and purpose. Topics that are addressed include: writing PR people do and the c...
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Belmont, Calif.
Wadworth Pub. Co.
1995
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| Edition: | Fourth edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | This text covers all aspects of public relations writing with the practical approach that one would expect to find in a trade book, but with the principles and theories interwoven so that students write with understanding and purpose. Topics that are addressed include: writing PR people do and the context in which they do it; writing for small audiences; and writing for the mass media and special audiences. |
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| Physical Description: | xxiv, 504 pages illustration 23 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9780534255008 |
Public relations writing form & style