Marketing
This international textbook is designed for undergraduates and MBA courses. In addition to providing comprehensive coverage of all traditional marketing topics, it covers applications and issues within the service and non-profit sectors, together with new developments in marketing theory and practic...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Oxford, OX, UK
Blackwell
1992
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Marketing management & administrative action