Marketing

Marketing

This international textbook is designed for undergraduates and MBA courses. In addition to providing comprehensive coverage of all traditional marketing topics, it covers applications and issues within the service and non-profit sectors, together with new developments in marketing theory and practic...

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Bibliographic Details
Main Author: Mercer, David (David Steuart) (Author)
Format: Book
Language:English
Published: Oxford, OX, UK Blackwell 1992
Subjects:
Marketing > Management
Online Access:Click Here to View Status and Holdings.
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MARC

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