Marketing
This international textbook is designed for undergraduates and MBA courses. In addition to providing comprehensive coverage of all traditional marketing topics, it covers applications and issues within the service and non-profit sectors, together with new developments in marketing theory and practic...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Oxford, OX, UK
Blackwell
1992
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | This international textbook is designed for undergraduates and MBA courses. In addition to providing comprehensive coverage of all traditional marketing topics, it covers applications and issues within the service and non-profit sectors, together with new developments in marketing theory and practice including: precision marketing; inner marketing; environmental analysis; conviction marketing; Japanese product development; and standardization/adaptation. |
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| Physical Description: | ix, 759 pages illustrations 25 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0631176314 |
Marketing management & administrative action